BigWig [ ˈbigˌwig ] (noun): an important person, usually in a particular sphere; synonyms: VIP · (very) important person
Komen Ozark BigWig (noun): a very important person on a mission to end breast cancer forever by raising awareness and funds in their community; willing to have fun while wearing a ridiculous pink wig.
The Ozark Affiliate of Susan G. Komen is proud to announce a brand NEW campaign coming to Northwest Arkansas called the BigWig program. A BigWig is a community leader who has a passion for helping the uninsured/underinsured women in our community receive lifesaving services. These BigWigs will hit the streets of our local community in their pink wigs beginning late August to raise awareness and funds to help in the fight to end breast cancer forever. The program will start at the end of August and will last up until the ultimate BigWig will be “crowned” at the Pink Ribbon Luncheon on October 2nd. To learn more about the program, who will be included in the inaugural group of BigWigs and how you can give to your favorite BigWig visit www.komenozark.org or follow the action on Komen Ozark’s social media sites.
**The BigWig reveal will happen on KNWA Today (NBC) at 6:45 a.m. then again on Fox 24 News at 7, around 7:15 a.m. **